According to teh intertubewebz [wikipedia] typography is:

Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning)

Point #1
Typography is difficult

I’ll be the first person to admit that I find typographic design incredibly difficult. Its all about details – small teensy tinsy details. Kerning, tracking, leading, color, visual weight and lots more. The details can be overwhelming. But when you get them right its awesome… just really freaking awesome.

Good typography is difficult – and thats why its worth spending the time and effort.
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