Comments on: Rant: Droid iDon’t Campaign

By: The Verizon Droid Campaign: Love It or Leave It? :: Logical Juice

The Verizon Droid Campaign: Love It or Leave It? :: Logical Juice — Thu, 10 Dec 2009 22:13:18 +0000

[...] Incidentally, it appears we’re not the only ones with strong opinions on Droid’s marketing… plenty of people out there either love it or hate it. [...]

By: Ivan Tolmachev

Ivan Tolmachev — Fri, 13 Nov 2009 06:09:25 +0000

It's pretty obvious that I won't buy a droid phone, since I have a new iphone right now, however with the negative advertisement, i think, the company is doing a good thing.. You obviously want to hit the leader to get to the top, that's what they're doing I liked their commercial. The site does look weak..

By: Nate

Nate — Sun, 08 Nov 2009 19:29:07 +0000

Yeah. I completely agree with the poor design of the site. My biggest complaint was having certain “bullet points” that weren’t clickable. In addition the the extremely generic facts that working ones did point out. Even my grandparents know what a text message is. I really dislike when extremely obvious features get pointed out (do they even make phones without SMS anymore), when you can’t click on the icon for Exchange to find out how well you can actually integrate it into a corporate environment – just one example.

By: Lilian

Lilian — Sun, 08 Nov 2009 16:06:39 +0000

I blogged about the smear campaign between Mac & PC once – my view is that I don't care who wins, but I want there to be blood. It's entertaining in the least, whether it is Mac vs. PC or iPhone vs. the Hal 9000. Which is what this phone reminds me of with the 'red eye' looking out from this imposing dark metal. I actually find it a little scary, like this piece of sentient industrial metal is out to get me for liking another product. Did they intend on making their product look like an intimidating Terminator phone? I can't say if I like or dislike what they've done. Maybe if it didn't take itself so seriously it could have been an effective twist on the usual 'clean' aesthetic of technology products.

By: ed the chic

ed the chic — Sat, 07 Nov 2009 18:39:01 +0000

amateur graphics? yes.
smear campaign tactics? yes.
confusing design layout? yes.
makes me want to try it because i don't like iphone nor do i think you should have to "jailbreak" something in order to use it to its full extent and then replace the battery without having to deal with the friggin apple customer service and be able to stay with my service provider who i really really like? yes.

By: Dan Collins

Dan Collins — Sat, 07 Nov 2009 17:27:58 +0000

I think the campaign is expected. It’s nothing special and not that conceptually creative. With a product like Droid, I’d expect something a lot better to sell it.

By: hiphopmakers

hiphopmakers — Sat, 07 Nov 2009 10:16:00 +0000

I think you putting down the phone because of what you to consider AMATEUR graphics is stupid. Sorry.

By: redwall_hp

redwall_hp — Fri, 06 Nov 2009 23:24:15 +0000

I think the way Apple does it is much more tasteful. They never flat-out have the character symbolizing Apple say anything bad. They have the "PC" talk and *imply* things in a somewhat humorous manner. They don't flat-out say "Windows sucks because of fill-in-the-blank," which is what Verizon/Motorolla are doing.

By: Kelly

Kelly — Fri, 06 Nov 2009 21:34:53 +0000

I live under a rock so I didn't even hear about this campaign yesterday.. BUT… I kind of agree with what Mr. Wilson said up there – the "smear campaign"-type ads are EXACTLY what those Mac vs PC ads are doing. (While interesting at first, those have definitely outworn their welcome and need to go to the ad agency in the sky). I suppose it's only fair that someone else does it back to them.

Otherwise I suppose I need to look at more than your screenshots before I offer any other opinions. So mostly I'm just echoing other comments and adding to valuable insight whatsoever.

By: nikibrown

nikibrown — Fri, 06 Nov 2009 21:02:09 +0000

i looked… and was like.. what? advertisement? ha! I guess that is a pretty big deal if they are linking from the homepage of google.com