But ya I agree with everyone above aswel, I am a huge sucker for good, clever advertising. I got a brochure from a printer in the post the other day, and I’ve already sent out a few things to be done with them, because it was just so well designed, and really quirky aswel.

I suppose for printing services and things, I do feel more confident getting things done in a place that I know appreciates design, and therefore has a good variety of decent promotional material for themselves.

As far as effectiveness, I really think most people are ad blind in everyday life and on-line. My example from home is I have a dvr and I cannot tell you the last time I watched a commercial. I know, sad but true. I guess its our jobs as creatives to creatively come up different ways to get attention.

As always great post!

thanks

Designers are more in-tune to things and we can appreciate a well-designed ad or sign with nice typography now… I don’t remember what it was like before I became “aware.”

I can also agree with what Aaron said about not wanting to buy something because the design is so bad. Likewise, I’m a sucker for beautiful packaging, sometimes even if I have no need for the product.

It might be nice if a lot of outdoor advertising goes away and more advertising is done online… then again, there’s an old saying about “be careful what you wish for.”