Question Of The Week #9 Advertising

*Please pardon the un-styled mess why I am rethinking and re-designing my blog!*

Its time for question of the week! I’m going to post a short little audio clip asking you a question. Feel free to chime in and let me know what you think! I’d love to get a discussion going on in the comments!

Share This Article

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Why Should I Become A Designer? (4)
Rant: Droid iDon’t Campaign (25)
Overloaded With Ideas (20)
Cool iPhone & iPod Accessory: The GoGoStand (11)
Hands On With The Magic Mouse (9)

334515 ResponsesQuestion+Of+The+Week+%239+Advertising2009-07-15+11%3A51%3A26Niki+Brown to “Question Of The Week #9 Advertising”

Rich says:

I would say that being in the advertising and design business does help to pull back the curtain on a lot campaigns that are out there. I can spot a gimmick from a mile away. But CLEVER advertising and marketing, firms that think outside of the box to get their clients noticed are another story. If I see an ad that I think is clever, or unique, I almost want to reward the advertiser’s creativity with my business.

July 15th, 2009 at 5:35 am

Amber says:

An interesting experiment that answers your question…
http://www.youtube.com/watch?v=ZyQjr1YL0zg

July 15th, 2009 at 7:02 am

Steph Adamo says:

I tend to buy things just because they’re well designed/advertised, so i think in a way i’m even more of a sucker for advertisement for being a designer. I adore Target for this reason, and i like to choose my alcohol purely by its packaging, for example.

July 15th, 2009 at 8:58 am

Tim says:

I’m a sucker for good advertising.

July 15th, 2009 at 9:08 am

Aaron says:

Great question. I use to think as a designer I was immune because I paid more attention to how it was designed than what it was advertising. But then I moved to LA, and now I want to see movies and tv shows I didn’t want to see before because of the ads. I also noticed terribly bad ads for clothing companies that I will never shop at because of their bad ads. I think it’s harder to appeal to a designer but when you do it can really work.

July 15th, 2009 at 11:35 am

Kostandinos says:

I think this kind of advertising ends up having a subconscious effect… the more we see an ad for something, the more likely we are to try/buy it (I think).

Designers are more in-tune to things and we can appreciate a well-designed ad or sign with nice typography now… I don’t remember what it was like before I became “aware.”

I can also agree with what Aaron said about not wanting to buy something because the design is so bad. Likewise, I’m a sucker for beautiful packaging, sometimes even if I have no need for the product.

It might be nice if a lot of outdoor advertising goes away and more advertising is done online… then again, there’s an old saying about “be careful what you wish for.”

July 16th, 2009 at 6:52 am

Jamie Croft says:

Just like Steph Adamo, I too am a sucker for good advertising, branding. Target is wonderful and I wish I was smart enough to figure out why our brains make us do such things, such as buying something because the label is great.

As far as effectiveness, I really think most people are ad blind in everyday life and on-line. My example from home is I have a dvr and I cannot tell you the last time I watched a commercial. I know, sad but true. I guess its our jobs as creatives to creatively come up different ways to get attention.

As always great post!

thanks

July 16th, 2009 at 8:53 am

Emmet says:

Every week I pick up the advertiser (a newspaper where I live) and when I have a few minutes I go through it all, like analysing all the different ads (there’s hundreds), just because I love being critical, and I find it really helps for inspiration aswel.

But ya I agree with everyone above aswel, I am a huge sucker for good, clever advertising. I got a brochure from a printer in the post the other day, and I’ve already sent out a few things to be done with them, because it was just so well designed, and really quirky aswel.

I suppose for printing services and things, I do feel more confident getting things done in a place that I know appreciates design, and therefore has a good variety of decent promotional material for themselves.

July 16th, 2009 at 12:00 pm

Sean Haney says:

Agreed….Sucker for good ads myself….But I love a good laugh at the bad ones!

July 16th, 2009 at 7:52 pm

Alex Luna says:

I think we all become suckers for good ads: the ones that are well crafted, use good skills (like photography, typography, design, great text), and also for one other thing: ads that don’t lie. Those billboards with the brand and some stupid claim don’t sell neither for designers nor for other people, but they’re there because a whole industry of spam and indifference was created.

July 24th, 2009 at 2:27 am

Jamal Ahmad says:

For me it’s hard to be convinced of a product and its advertisement enough for me to go and buy it. I tend to appreciate its idea and design (That’s if its good) rather than move on what I’ve been sold.

July 26th, 2009 at 6:15 am