Comments on: Why Logos Should Cost More Than $300

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By: Advicegraphics

Advicegraphics — Mon, 07 Mar 2011 19:00:02 +0000

@Steph Adamo
You have to teach you client. I like the customer who has a Ferrari (or may be two), but $99 for logo design… are you crazy man. It is very expensive.
The Professional Graphic Designer knows what is a logotype. Sometimes it's takes a few days to find the good idea. It is NOT a factory. BTW, $20 is also money. Why not? 20 min. logo design.

By: Losy Los

Losy Los — Sat, 29 Jan 2011 00:42:28 +0000

OMG! Love you real logo makers out there. I thought it was only me who goes through a long process in making logos. RESEARCH, RESEARCH ,RESEARCH ans then, CONCEPT , CONCEPT , CONCEPT …
way more then a 300 dollar job.

By: David Boni

David Boni — Wed, 09 Dec 2009 21:14:08 +0000

Good article. It's maddening. I don't mind explaining to potential clients why a solid logo costs more than what some fool in a third-world country is charging, but it's absolutely disheartening when they still go for the cheaper buy. I've come up with thousands of metaphors and anecdotes for this exact situation.

By: Why Your Church Website Should Cost More than $100 | eGrace Creative

Why Your Church Website Should Cost More than $100 | eGrace Creative — Wed, 23 Sep 2009 03:09:36 +0000

[...] probably should know that this article is inspired by three different interactions. One, reading Niki Brown’s article, Why Logos Should Cost More Than $300. Two, reading Jacob Cass’ Why logo design does not cost $5. Third, a common question I hear [...]

By: iStockphoto.com Now Selling Stock Logos… Your Thoughts? | The Design O'Blog by Niki Brown

Wed, 23 Sep 2009 00:27:30 +0000

[...] reaction was to be angry about iStockphoto.com selling stock logos. I wrote a post a while ago on why logos should cost more than $300 that sums up some of my feelings on cheap logo design. Logos are a particularly difficult aspect of [...]

By: Steph Adamo

Steph Adamo — Fri, 18 Sep 2009 17:42:30 +0000

Okay – i agree, and i may get jumped on for this bit, but – 10-15 hours of research? There are different kinds of logos, and some of them just don’t require a lot of time to complete. I’m against services like LogoWorks, but at the same time, just because something is designed by a professional doesn’t mean it should cost an arm and a leg, either.

If a client happens to have a small budget for their logo, you don’t just say “fuck you,” because then they turn to LogoWorks. You just spend less time on it. They get what they pay for, sure, but maybe there’s nothing wrong with that.