Comments on: Why Logos Should Cost More Than $300

By: David Boni

David Boni — Wed, 09 Dec 2009 21:14:08 +0000

Good article. It's maddening. I don't mind explaining to potential clients why a solid logo costs more than what some fool in a third-world country is charging, but it's absolutely disheartening when they still go for the cheaper buy. I've come up with thousands of metaphors and anecdotes for this exact situation.

By: Why Your Church Website Should Cost More than $100 | eGrace Creative

Why Your Church Website Should Cost More than $100 | eGrace Creative — Wed, 23 Sep 2009 03:09:36 +0000

[...] probably should know that this article is inspired by three different interactions. One, reading Niki Brown’s article, Why Logos Should Cost More Than $300. Two, reading Jacob Cass’ Why logo design does not cost $5. Third, a common question I hear [...]

By: iStockphoto.com Now Selling Stock Logos… Your Thoughts? | The Design O'Blog by Niki Brown

Wed, 23 Sep 2009 00:27:30 +0000

[...] reaction was to be angry about iStockphoto.com selling stock logos. I wrote a post a while ago on why logos should cost more than $300 that sums up some of my feelings on cheap logo design. Logos are a particularly difficult aspect of [...]

By: Steph Adamo

Steph Adamo — Fri, 18 Sep 2009 17:42:30 +0000

Okay – i agree, and i may get jumped on for this bit, but – 10-15 hours of research? There are different kinds of logos, and some of them just don’t require a lot of time to complete. I’m against services like LogoWorks, but at the same time, just because something is designed by a professional doesn’t mean it should cost an arm and a leg, either.

If a client happens to have a small budget for their logo, you don’t just say “fuck you,” because then they turn to LogoWorks. You just spend less time on it. They get what they pay for, sure, but maybe there’s nothing wrong with that.

By: Danny

Danny — Fri, 18 Sep 2009 17:03:39 +0000

Most people who are charging $300 for a logo are people still trying to break in… Like myself.

I haven’t a portfolio with a successful business of which I made the logo for yet. So how do I demand $1000-$3000 for someone to trust that I know what I’m doing? I can’t… I have to build up a portfolio and that will take time and that may come at a financial cost to start with.

Most of what you said is moot however… The company makes the brand successful and not the other way around… You could get the best designer to brand a company and if that company fails was it the company or the brand?

Look at Google… were they the first ones to think of making a word’s letters various alternating colors? If Google wasn’t “Google”… most people would say their brand is crap… but they made their company successful… and now there logo is recognizable and considered a good brand…

If Joe’s Pizza down the street buys a $300 logo from me and their pizza is deliciously-awesome and well received around town… then there brand will become recognizable/successful to some degree too…

By: David

David — Fri, 18 Sep 2009 16:25:53 +0000

Oh how I do agree, it seems sites just like that one are popping up.. and not to mention places like digitalpoint where they have logo contests for 20 bucks and sometimes even less. It’s sadly hurting the entire design industry, because not only is this done with logos but also with everything else design related..

By: Mario

Mario — Fri, 28 Aug 2009 18:09:23 +0000

Great post. You make so good points. There no way anyone can stick to a good design process and charge a few hundred bucks.

By: Chad

Chad — Wed, 22 Jul 2009 20:32:05 +0000

You Get What You Pay For

is simply not true. You wish it were true, you can wish all you want, but it is not true.

Case in point. I have had beautiful logos designed by thelogocompany.net for 150 USD. They are mostly professionals from Europe and 1 or 2 in NYC (USA). The have given me several versions and gotten the idea right 9 out of 10 times.

I would say that before you make statements like this, look at why American designers are charging soo much.

What is true of the Auto Workers in Detroit is true for Designers and other Professions as well.

The Big 3 Autoworkers were costing 70 $ an hour cos 1 workers pay paid for 3 worker’s pension.
Meanwhile, Toyota and Honda workers were (rightly) costing only 43 $ an hour. And where did that lead us ? The big 3 went bust while Toyota and Honda are thriving !

Think about it.

By: Tyler Henson

Tyler Henson — Tue, 19 May 2009 14:09:54 +0000

Yes, Logoworks is GARBAGE!!! The company is located in Salt Lake City, UT, and so am I! Not only are they ripping logos, they treat/pay their employees like crap! One of my friends used to work there. They basically say “This company needs a logo. Your team has 3 days to come up with 50 comps. Get to work.” You only get paid if your logo is the one they want, apparently. My friend designed the logo for our local lightrail and bus company, they ended up choosing his design, but they altered his final revision, and said they came up with it on their own, so he didn’t get paid. 3 days of working on a logo, and NOT getting paid??? Hmmm…

By: Jason

Jason — Tue, 05 May 2009 01:52:04 +0000

Funny thing is NIKE cost under $100. read NOLOGO. Designers don’t get the love they deserve for manifesting brands into physical reality.