The latest edition in a series of posts about packaging: While I’m probably one day late (happy belated St. Paddy’s day!!!) I bring you a great roundup of 20 great examples of beer packaging! (Don’t forget to check out Part 1 – Coffee, Part 2 – Energy Drinks, or Part 3 – Breakfast Cereal!)
Hitachino Nest Beer
Love the owls on these beer labels!
Trouble Brewing
Love the illustrations on these labels. Look out here comes trouble! Designed by Stranger & Stranger.
1836 Classic
I love the swashy type on this beer can!
Hoegaarden
Quite possibly one of my favorite beers! An interesting Destijl style redesign of the classic packaging. Designed by Christopher Ritter.
Heineken Beer Package
Love this packaging concept for a beer carrier for Heineken. Designed by Luis Luna.
Astor Beer
This is a student project by
Nelson Beer
Love the illustrative approach to this package design.
Carlsberg 900
Ultra premium beer that comes in handy….1 packs? I like the black label and how it contrasts with the color of the beer.
Brew Dog Beer
I like the grungy approach that the brew dog labels have.
Guinness
A classic…what else can I say?
Cider Beer
I love the simple playful typography of this cider can!
Tokaido Beer
I’m definitely fascinated by public transit system maps, and love that this packaging has a subway map integrated into the design! Designed by Lisa Llanes.
Bard’s Beer
love this re-branding by Minneapolis based design form Hunt Adkins
Great Divide Beer
Love the emphasis on type and the little quirky silhouettes on the labels. If I saw Yeti beer at the store I would totally buy it!!!! Designed by Cultivator Advertising & Design.
Liten Ljus Lager
Simplistic Swedish beer packaging. Makes me want to go get drunk in an IKEA store! 
Pipeline Organic Stout
I like the ripped paper feel on the labels
Bar Beer
Interesting name for Taiwanese beer
Peroni
This is the crappy Italian beer I drank while studying in Italy. Its hilarious to me because the name essentially means blue ribbon. Which makes me think of PBR.
Nova Schin
There’s even beer (non alcoholic) for pregnant women…
What is your favorite beer packaging?
Leave a comment and let me know!
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March 18th, 2009 at 4:41 pmGreat selection of Packaging – Beer! | The Design O’Blog…
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March 18th, 2009 at 5:45 pm[...] A respectably-sized roundup by Niki Brown from the Design O’Blog: Mmmmm Packaging Part 4 – Beer!. [...]
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March 25th, 2009 at 5:34 pm[...] will often judge a book by it’s cover, we beer geeks are susceptible to great art and clever design in our purchases. On only those grounds, the Orkney Brewery Dragonhead Stout is a sure winner. [...]
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Pingback from Orkney Brewery Dragonhead Stout « Brews and Books
March 25th, 2009 at 5:38 pm[...] will often judge a book by it’s cover, we beer geeks are susceptible to great art and clever design in our purchases. On only those grounds, the Orkney Brewery Dragonhead Stout is a sure winner. The [...]
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March 25th, 2009 at 7:32 pm[...] to my delight, Niki Brown rounded-up some great beer packaging on her [...]
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March 26th, 2009 at 9:34 am[...] more of a fan of some of these beer cans and bottle designs. What do you think? (link below) Mmmmm Packaging Part 4 – Beer! March 26th, 2009 / Digg / Del.icio.us / Stumble / Reddit / [...]
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April 2nd, 2009 at 10:15 pm[...] Mmmmm Packaging Part 4 – Beer! | The Design O’Blog. [...]
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April 3rd, 2009 at 1:51 pm[...] It’s Friday, so these 20 great examples of beer packaging seems fitting. [NikiBrown] [...]
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April 13th, 2009 at 10:50 pm[...] Brown posted an interesting assortment of beer packaging on her Design [...]
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May 30th, 2009 at 3:56 pm[...] é a vez das embalagens de cerveja. Muito boas também, destaque para os estudos de conceitos. http://www.nikibrown.com/designoblog/2009/03/18/mmmmm-packaging-part-4-beer/ [Ignorem a ultima da Nova Schin [...]
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July 31st, 2009 at 9:21 am[...] saca só, 19 embalagens / rotulos de cerveja pra inspirar! [...]
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February 7th, 2010 at 7:40 am[...] MMMMM Packaging Part 4: Beer [...]
Mirko says:
There is nothing like tradition for beer packaging, modern looking bottles don’t make me want to dring (Heineken=yuck!)
March 18th, 2009 at 5:00 am
Paul Davis says:
Yay for beer!
Slight double vision problem though! =P
March 18th, 2009 at 5:03 am
Saylor says:
I’ll take one of each.
March 18th, 2009 at 5:51 am
Shevonne says:
Beer is good for everyone, even pregnant women!!!!
March 18th, 2009 at 6:50 am
Seth Stevenson says:
Ok I find that pregnant lady holding up the beer very disturbing. Even though it is non-alcoholic… just weird.
March 18th, 2009 at 7:11 am
jkiel says:
not only is the packaging attractive, but the names are great too!
Utah (yes that one) Beers
March 18th, 2009 at 8:29 am
Steph Adamo says:
Eew the astor beer looks like milk.
March 18th, 2009 at 9:29 am
Adam says:
How dare you even suggest that Peroni is crappy!
Great collection though, well done.
March 18th, 2009 at 11:40 am
thepicklebot says:
Peroni have long been a favourite of mine, their attention to detail is second to none. I also loved the run of advertising posters replicating scenes from Fellini pictures such as La Dolce Vita.
March 18th, 2009 at 3:21 pm
Liz says:
this post makes me hungry
March 18th, 2009 at 7:10 pm
chris says:
Love the Carlsberg packaging! Thanx for the post.
March 19th, 2009 at 2:23 pm
brendan says:
Great roundup. I’m a fan of the packaging on the 471 beers: http://www.breckbrew.com/beer/smallbatch.html
March 22nd, 2009 at 7:15 am
Chris says:
My favourite packaging? The glass I pour the beer into after I open the bottle or can.
–cz
March 24th, 2009 at 12:54 pm
Niki says:
@chris
thats a great point! I didnt even think of the glass the beer gets poured into
perhaps an idea for the next packaging post!
March 24th, 2009 at 2:04 pm
ChickenD says:
I’m not sure where you are located but you may have missed these from Boulder Beer. We have two distinct lines for our packaging: our traditional beers reflect our heritage and where we came from (Boulder, CO and the signature Flatirons mountains), and our newer line. The Looking Glass series flagship brands, Hazed & Infused and Mojo IPA have won gold and bronze international packaging design awards. check them out at http://www.boulderbeer.com Cheers!
March 25th, 2009 at 2:45 pm
Martin says:
I like “Skinny Blonde Beer”. A beer that undresses. As you drink, the label changes and the pinup blonde girls strips off her top: http://skinnyblonde.com.au/site/index.php?option=com_content&task=view&id=18&Itemid=35
March 25th, 2009 at 11:44 pm
Steve says:
as someone who has designed quite a few beers I can tell you that 99% of the interesting stuff never sees the light of day. That modern packaging for the carlsberg is both wonderful and uncommercial, I love it, but it would never be made. Beer as a product category has been stuck for a long time too, t has nowhere to go, it can’t change and be embraced.
The most change that has come so far are gimmicks (widgets, citrus hops, drink with lime, ice filtered, agave beer, beer for girls) Nobody wants you to change beer! This limits both the packaging and the market proposition.
some of the beers you have featured are great examples of small companies, doing interesting things, shame that the big boys can’t follow suit. (they are trying though).
In terms of glasses; chec out Stella Artois (very clever design), Becks Vier, and of course the classic I have been to a beer festival glass. LOL
March 26th, 2009 at 3:40 am
Logo Design Guru says:
some pretty cool packaging. Heineken always has some interesting look. I also wanna throw out there that I thoroughly enjoy how Magic Hat has funny sayings under the cap of their beer. They are quite fun and enjoyable.
March 26th, 2009 at 1:56 pm
Callum Chapman says:
wow, love the one with the monkey type thing on!
April 3rd, 2009 at 12:08 am
Zepa says:
Does anyone know the agency/freelancer responsible for the Hitachino Nest Beer?
April 13th, 2009 at 5:20 am
Raj says:
Please for the love of God! Don’t serve any beer, even non-alcoholic beer to a pregnant woman. It has some alcohol in it.
April 18th, 2009 at 12:01 pm
dmentid says:
Ummm… where is flying dog beer? Ralph Steadman designed their packaging.
April 18th, 2009 at 4:48 pm
TheFingDay says:
Great collection. I am a fan of the Cider Beer design as well, simple yet brilliant.
April 24th, 2009 at 11:22 am
elena says:
http://www.packagingdesignarchive.org/archive/browse_by_property/26/alchools%20and%20spirits
May 12th, 2009 at 3:18 am
tek serivo says:
first off, great collection, second i drink straight from the bottle/can, right now i’m drinking trouble brewing amber ale, but my favorite package has to be either killian’s irish red with the horse head or sam adams boston lager.
July 19th, 2009 at 9:05 am