*Please pardon the un-styled mess why I am rethinking and re-designing my blog!*
I know I’m not the only one out there that walks into a convince store and randomly buys an energy drink based on the cool packaging…admit it! You do it too! This is the second post in our series: Mmmmm Packaging! This time we take a look at some sweet energy drink packaging.

Bomba Energy design by Valentine Associates:
Love the shape of these bottles. I’m a sucker for anything that looks out of the ordinary. Would you guys buy something that looked like a grenade?

Not sure I would buy this – but this is pretty atypical packaging for an energy drink.
Rubyy Blood Orange Energy Drink, has been coined “the first ultra-premium luxury energy drink”. It was launched this year by Maurice Kanbar (the founder of Skyy Vodka) and Chris Huddleston.
Quite possibly the original energy drink (to me at least…I grew up drinking mt dew). But not the package has been changed….still not sure what I think.

I like the simplicity of the packaging, and the playful punctuation. Clever idea to put the flavor as the bottom of the exclamation point. Designed by CBX

Theres just something about the tall skinny can that alot of energy drinks come in…but check out the typography of the ingredients on the back!!! Design by Ergo ID.

While these vector graphics are probably a dime a dozen, I like the design combined with the bright colors. This drink would catch my eye in the store.



I’m really digging the combination of a subtle gradient and the textured look of the arrows on this packaging. This packaging evokes the feminine in a subtle way.

Design by Hatch
Remember Jolt cola? Well they have been rebranded and now they have a variety of energy drinks in an interesting metal can.

This is another drink that caught my eye….but not really because of the design, but rather the color of the packaging. Its bright and definitely stands out on the shelf. Tastes like crap though

Again not the best design, but an interesting concept.

Here are a couple of…interesting and hilarious drinks. Not sure if they are real, but damn…i could go for some Strawberry Scissor-kick Chuck Norris Energy drink right about now.

…just incase you wanted some drugs in your drink?

For the patriot in us all… Patrol energy drink!

This….well…is just freaking hilarious! Check out the Brawndo site….and watch the hilarious videos. Great viral marketing and social marketing!

Do you know of any other cool, or hilarious energy drinks?
Check out part 1 in the series: Mmmm Packaging Part 1 – Coffee
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[17] Comments
Posted in design, funny, Graphic Design, Package Design, Web 2.OH
[...] Mmmmm Packaging Part 2 – Energy Drinks | The Design O'Blog Awesome Drink Packaging! [...]
[...] [...]
[...] roundup of 20 great examples of beer packaging! (Don’t forget to check out Part 1 – Coffee, Part 2 – Energy Drinks, or Part 3 – Breakfast [...]
[...] Mmmmm Packaging Part 2 – Energy Drinks [...]
[...] Mais uma da série de embalagens do Design O’Blog. http://www.nikibrown.com/designoblog/2009/01/15/mmmmm-packaging-part-2-energy-drinks/ [...]
[...] MMMMM Packaging Part 2: Energy Drinks [...]
Nikki - Logo Design Guru says:
Some great packaging designs. They definitely get their point across. It scares me how energy drinks have become such a trend. Sure they may help you stay awake in the short term, but why are we doing so much that we become so tired all the time? why do we need them in the first place? and also, what are the long term effects of all those chemicals and caffeine we are consuming. I’m sure these drinks are fine in moderation, but natural energy is still best.
January 15th, 2009 at 10:33 am
David Leininger says:
Not to mention that Brawndo came from the movie Idiocracy.
January 15th, 2009 at 3:23 pm
joyoge designers' bookmark says:
very creative designs. my favorite is “Fuelosophy” thank you for share
January 15th, 2009 at 3:34 pm
liz says:
I also like Jones Soda’s Whoop ASS!
January 15th, 2009 at 4:15 pm
Mat "Wilto" Marquis says:
I can’t wait to get my hands on some Brawndo, and start using my fists for everyday tasks like web design.
I’m gonna WIN AT WEBSITES.
January 15th, 2009 at 7:28 pm
Eric Roberts says:
NOS Energy Drink is based off the NOS Nitrous Oxide systems for making your vehicle go faster
January 16th, 2009 at 1:19 am
Kris says:
I like all except the Mt Dew one.. Which is weird, coz i drink it.. I guess I just dont like the new design.
Kiff post.
January 16th, 2009 at 1:35 am
Massimo Marolda says:
Brawndo
Because brawndo is more exiting of a fist fight with a grizzly?
MAD communication
They’re mad
January 16th, 2009 at 6:04 am
Ben says:
The Rubyy is just ugly. One trick pony comes to mind. Also, the Brawndo just looks fake, and I couldn’t even watch all of Idiocracy. I have to say bomba is the best. And there are way too many energy drinks in general, they are so bad…
January 16th, 2009 at 7:18 pm
AJ Troxell says:
Great roundup of designs!
January 17th, 2009 at 2:31 pm
HERO says:
hey u forgot to mention HERO ENERGY DRINK. It is having an attractive packing and also awesome taste!!
January 20th, 2009 at 10:28 pm