I love wine, but I know next to nothing about it (a semester in Italy did me no good! ) But I DO know what makes interesting packaging, and I tend to make my wine selection this way. Does anyone else do this? Hope you guys enjoy this round up of quirky wine packaging and labels!


“Lazarus Wine” is made by blind people and labeled with Braille. Beautiful! Designed by Baud.es.

Volute Wine is a uniquely packaged French wine – they’re bottled in aluminum instead of glass. Not only is the bottle aluminum, but its smaller single-serve size makes it portable and nice for more casual parties.

Promotional packaging for FRANK, designed by Talia Cohen.


By San Francisco based Hatch:
JAQK Cellars is a new wine brand. One born of a long-time passion for great wine and a strong determination to inject a little fun into all aspects of life. Inspired by the Jack, Ace, Queen, and King in the deck of cards, JAQK Cellars is the playful family name for eight distinctive limited production wines, encompassing three from the Napa Valley, one from the Sonoma Coast, and four with a California appellation.


This wine can was winner of the 2006 Swedish packaging design award. It was designed by Jens Andersson and Jonas Forsman and it is notable as an easily recycled single serve can. The design is certainly different from its category, with a hint of wine bottle in the form, but a matte black with pared down graphics.

Quite possibly one of my favorite kinds of wine – A redesign by Turner Duckworth for Fat Bastard wines. Love the quirky name and how the integrated the hippo into the label! Funny yet sophisticated.

An innovative packaging method for wine from South African Versus. This and some other interesting wine packaging innovations are at ShelfImpact! – check it out!

(oops) wine label design by Pearlfisher. I have seen this wine at target before, and its quite tasty (the cheeky little red). The name originates from the fact that they mislabeled the grape type for such a long time that they decided to call it oops!


Last but not least – this was my attempt at some packaging design. I gave these away as Christmas presents to friends and co-workers. I used a playful illustration of a bunch of grapes as a Christmas tree.
Whats your favorite wine packaging?
Leave a comment and let me know!
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17 Responses to “Wine On The Mind”
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BetsyHaffner says:
I have learned the hard way that choosing wine by the quality of package design is a very dangerous thing. Most times the better the design – the worse the wine. Sad but true.
Having said that, I am still drawn to packaging first and foremost.
November 10th, 2008 at 8:42 am
Kelly says:
I pretty much ONLY buy wine based on the packaging…
November 10th, 2008 at 9:00 am
Craig Baldwin says:
I really like the Wine can, really nice minimalist design. The B Frank Wine Bottle is a pretty neat idea as well.
November 10th, 2008 at 9:10 am
liz says:
very cool, did something similar to this back in March Wine & Design: 30+ Top Wine Label Designs
November 10th, 2008 at 10:32 am
Able Parris says:
The wine can is genius.
November 10th, 2008 at 2:01 pm
Aaron Irizarry says:
Great Article!
I really enjoy wine, and can spend tons of time in BevMo just looking at packaging
November 10th, 2008 at 2:45 pm
jk says:
Boarding Pass has a great label, and the wine’s not bad, either!
Sample of label here
November 11th, 2008 at 9:06 am
Sébsstien says:
Excepting the Blind and the Frank one which are classics and innovative, every other is bullshit. Volute one is absolutly boring.
Remember than inside the bottle there is wine, and it’s this quality which is important.
The rest is only a shit in a shit-paper, sold by saying “we know that is shit, but you’ll love it”.
November 11th, 2008 at 10:37 am
Leif Miltenberger says:
I like the Dirty Laundry labels, as well as the Burrowing Owl labels.
November 11th, 2008 at 11:08 am
Chad Engle says:
Good post! I have been looking at wine branding a ton recently. These are a good summary of some interesting concepts!
November 11th, 2008 at 8:27 pm
Joe says:
Most wine is bought by the label design. The label must not be damaged in any way.
Most wine is bought by the female member of the household.
Most wine bought is around $8 a bottle.
Above information was given to me by a viticulture professor who researches wine sales.
France, good wine but old musty labels, is in the midst of a rethinking of its labels. The Australians, then the Americans started messing with labels which has hit the French producers hard. France could have some incredible designs as French design as gotten quite good. Some examples:
http://www.underconsideration.com/speakup/archives/005462.html
November 16th, 2008 at 5:52 am
James Kurtz III says:
Nice. I also gave wine a little love awhile back: http://www.jameskurtz.com/2008/08/14/picking-a-wine-by-the-label/
November 20th, 2008 at 3:44 pm
Katie says:
I really like the Lucky 7 label design.
November 17th, 2009 at 4:01 pm