We all have our favorites – from Pantone colors to stylistic approaches to fonts. Designers are at their best when they like the elements they are designing with. Find out what fonts these 8 designers love and why – AND see them in use!

1. David Airey from Logo Design Love

H&FJ’s Gotham

In terms of a favorite typeface, I don’t have one, and believe it’s important to use what best suits the design brief. That said, I do enjoy H&FJ’s Gotham, and an example of where I use it can be found in the header of my Logo Design Love blog:

2. Calvin Lee from Mayhem Studios

Rosewood

I have many favorite fonts. I use certain fonts depending on what kind of feel and look the design/client calls for. In general, I tend to use san serif fonts more often. For me, san serifs are cleaner, more modern, and easier to read on the page and on the eyes.

I usually choose a font for the headline and one for body text. The headline can be more fun and usual. To capture people’s attention, draw them in. Currently, one of my favorite headline/sub headline fonts is Rosewood, which I used on a five-page article design for Create Magazine. I also used the font Imago, a san serif to balance and compliment Rosewood, a wilder font.

3. Steph Adamo

Hoefler

I love Hoefler because it’s understated and elegant. I like the way my poetry looks in it.

4. Liz from Cmd+ Shift + Design

Mrs. Eaves

My favorite typefaces are like my favorite songs or movies… there are the classics, the ones I will always have a special place for in my heart, the ones that I can find a use for over and over and always see something new and special about them. Then there are the ones that hit a time in my life and we have a heated whirlwind romance, a project comes and goes for that type.

Last year in a CD design project, I used Mrs. Eaves, my favorite small cap serif and Snell Roundhouse, which was my favorite script at the time… not sure which script I’m in love with today, maybe Aquiline? *swoon*

5. Renee Rist from Ribbons of Red

Arial

One of my favorite fonts is Arial. To most, it may seem like a boring choice, but the majority of my designs are for web. So for me, Arial is an essential web based font. Not all fonts look fantastic when adjusting the leading, height, thickness, etc. One of the reasons I like Arial so much is because it’s so versatile and easy to work with. It looks great in bold, italics, and in other forms too. The greatest thing about Arial is that it can be used from corporate materials to edgy designs and still works!

6. Chris Coyer from CSS-Tricks

Avenir

It’s like a less cold version of Futura. Still very geometric sans-serif, but just feels warmer to me. It’s a nice full family from a 35 light to a 95 black. Obliques (but no italics). I like how it looks on this site I did last year in the header. Shows two weights working together, both welcoming and professional.

7. Adelle Charles from Fuel Your Creativity

Georgia

Georgia is an elegant serif typeface – I come from a print background so I used to use it quite frequently. I just started working with Georgia on the web and it’s still beautiful. It’s a very popular font, almost overused, but if used in the right context it will always stand out from the rest. Georgia is also very legible and provides a great reader experience.

8. Jeff Fisher from Logo Motives

Palatino

Years ago I worked on a publication that had a limited font collection, and an even more limited budget for purchasing additional fonts. In researching fonts that would give me a great deal of “bang” for the initial investment, I came across Palatino. It had nicely shaped letter forms, quite a variety in style between regular and italic forms, and great readability as a display, headline and text type. Over the past 25 years it has been a type option I have used for a wide variety of purposes. For a recent Identity project, I was looking for a well-balanced and unique uppercase “P” letterform to initiate the identity for the communications company PavelComm. I immediately thought of Palatino with its graceful, yet professional, uppercase “P.” However, I didn’t necessary like the Palatino treatment of the italic letters used to make up the name. Still, italics were desired to show some movement in the PavelComm corporate identity. I made use of the regular Palatino letterforms I liked so much and then digitally skewed them to give the appearance of the type being italic. In the process a unique identity was created for the company, making use of the font on which I often “fall back” in the design of corporate marketing and promotion materials.