Comments on: Bevel-craptastic Rainbow Apple Text

By: Direct Response Copywriter

Direct Response Copywriter — Thu, 12 Mar 2009 17:32:28 +0000

This is so current why are we not using it now?

By: rob christianson

rob christianson — Fri, 12 Sep 2008 19:04:09 +0000

“nanochromatic” might be good copy for the headline, but I think Niki was referring to the crappy rainbow gradient, and more specifically, stupid photoshop bevel applied to the word. Not really Apple-level design, right there…

But I too thought “funnest” was bad copywriting. I correct my kids on that all the time. There is no “funner” or “funnest”. grr.

By: Corey Freeman

Corey Freeman — Thu, 11 Sep 2008 01:14:53 +0000

@Dan
I resent that, I use “most fun!” I speak English good, thanky.

On the flip side…chromatic is inherently implied as a musical term. Scales based on half-steps…I guess if you know that it also means “colors with saturation greater than zero” then yeah, it’s good copy…

…for nerds.

By: Dan

Dan — Wed, 10 Sep 2008 14:14:02 +0000

Actually, funnest is now in the American-English dictionary.

It never was a word (you should say ‘most fun’) but since Americans like to use non-existent words until they become forcibly implanted in the lexicon, this is not really a big deal.

I assume this is targeted at kids, so I think it will probably be effective.