Was all caught up in the iPod excitement yesterday and then I noticed this: Niiiiice use of default Photoshop filters and ugly rainbow gradient. Not the typical clean, crisp apple design I’m used to.
Nano-chromatic? wtf? Apple also refers to the iPod Touch as “The funnest iPod ever?” Who did apple hire to do the copywriting? Needless to say I still bought a touch (boylston apple store didnt have them…i ordered online…boooo).
Share This Article
Dan says:
Actually, funnest is now in the American-English dictionary.
It never was a word (you should say ‘most fun’) but since Americans like to use non-existent words until they become forcibly implanted in the lexicon, this is not really a big deal.
I assume this is targeted at kids, so I think it will probably be effective.
September 10th, 2008 at 7:14 am
Corey Freeman says:
@Dan
I resent that, I use “most fun!” I speak English good, thanky.
On the flip side…chromatic is inherently implied as a musical term. Scales based on half-steps…I guess if you know that it also means “colors with saturation greater than zero” then yeah, it’s good copy…
…for nerds.
September 10th, 2008 at 6:14 pm
rob christianson says:
“nanochromatic” might be good copy for the headline, but I think Niki was referring to the crappy rainbow gradient, and more specifically, stupid photoshop bevel applied to the word. Not really Apple-level design, right there…
But I too thought “funnest” was bad copywriting. I correct my kids on that all the time. There is no “funner” or “funnest”. grr.
September 12th, 2008 at 12:04 pm
Direct Response Copywriter says:
This is so current why are we not using it now?
March 12th, 2009 at 10:32 am