While navigating the caffeine isle at the grocery store today my design-radar was set off by this lovely type based coffee packaging. I’m such a sucker for this stuff!!! It almost looks as if it was done on a letter press.

The coffee itself is smooth, kind of like starbucks breakfast blend.

Ugly Mug Coffee is designed by Young and Laramore.

And….the icing on the cake: even the little clip says ugly mug!!! :)

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Posted in Boston, Graphic Design, Package Design, Web 2.OH, coffee, design, type